C-E 2017

CAMPBELL EWALD 

YOUR TRUST, YOUR FUTURE, OUR COMMITMENT

Key financial decision-makers, in big corporations, don’t have an inch of free time in their schedules. Thankfully, MUFG has the right tools & solutions to make them more efficient. MUFG can take care of the day-to-day business operations, so they can have more time to focus on the big picture.

 

The digital concept was resize to 300x600, 728x90, 300x250, 160x600, 320x50.

CALL US MUFG

Some may not be familiar with MUFG, but they’ll definitely be familiar with what MUFG has helped build. 

This work targets business folks who manage millions of dollars within companies. They enjoy reading articles, picking up newspapers, and hitting the books. After all, there’s a reason why they’re at the top. 

*Unfortunately, the below campaign did not get produce because of timing, but it was well received by the client.

 

The ad begins with "You could call us the global financial group who helped build the transcontinental railroad".  This intro is followed by an overwhelming list of MUFG's success stories, such as: "Or you could call us..., We're also known for..., Or having the..., and so on." To sum it up the copy states "Or you can call us MUFG."

To show all the things MUFG has done in the biggest way possible, we need the biggest thing we can find at an airport: a plane.