THE SXSW PITCH
Greater Richmond Partnership (GRP) launched a competition to VCU Brandcenter students. The challenge was to develop a theme/campaign to spark conversation (during the SXSW) on why businesses should consider relocating to the Greater Richmond Area.
The presentation included a one-minute video that showed why Richmond is the place to be. It included strategy, which we label as the 4C’s, and it included a booth design for the SXSW conference.
We won the competition.