C-E 2017

CAMPBELL EWALD 

YOUR DETAILS MATTER

"Many businesses are realizing the need to know more about their customers, and the financial industry is one where attention to detail is paramount. When 150-year-old bank, Union Bank, decided to rebrand, they looked to their clients to steer the ship."

-The Drum

 

Rebrand & Campaign | Sizzle Video

 

Sophisticated, clean, and simple remained top of mind while rebranding Union Bank. Successfully executing each area gave us a modern upscale look to reflect its precious clientele.   

After solidifying a fresh look & feel, we focused on content. It was paramount to illustrate the reason people have financial goals, their loved ones. Therefore, along with a healthy mix of product/services and aspirational images, it was crucial to have a few dad & daughter moments.

Like any successful campaign, we couldn’t forget about products & services. For BANK FREELY CHECKING, we brought to life exciting visuals showcasing liberating hobbies of our target audience as a metaphor to BANK FREELY .

It was a pleasure rebranding a 150-year-old brand and developing a modern upscale look & feel for Union Bank.

TV | :60 sec | Anthem

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Redesigned Website | Preview

 
 

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